18 Semester Credit Hours; Curriculum: 0444
This comprehensive certificate encompasses principles of marketing, consumer behavior, professional selling, public relations, advertising, customer service, business marketing, internet marketing and brand marketing. The certificate allows students to gain new credential quickly, to add many salable skills, and to build on previously obtained business knowledge. The difference between the A.A.S. in Marketing Management and the Marketing Management Certificate is that the A.A.S. students are required to take general education courses.
| Code | Title | Hours |
|---|---|---|
| Courses for a Certificate | ||
| MKT 131 | Principles of Marketing | 3 |
| MKT 230 | Consumer Behavior | 3 |
| MKT 236 | Marketing Research | 3 |
| or MKT 270 | Integrated Marketing Communications | |
| Select nine credit hours from MKT courses | 9 | |
| Total Hours | 18 | |
Program Learning Outcomes
- Create at least three portfolio projects that address the four P’s of marketing.
- Deliver marketing presentations using presentation software.
- Analyze and solve marketing problems by completing comprehensive case studies.
- Collaborate in teams to develop marketing plans and strategy.