Marketing Management A.A.S.

60 Semester Credit Hours; Curriculum: 0265

Note: Refer to IAI General Education Courses page for guidelines on General Education course selection.

General Education Requirements
Area A — Communications
EGL 101Composition I3
Select one of the following:3
Composition II
Introduction To Business And Technical Writing
Technical Writing Applications
Effective Speech (recommended)
Area B — Mathematics
Select one course from Area B (Mathematics) or Area C (Science)0-3
(MAT 111 recommended)
Area C — Science
Select one course from Area B (Mathematics) or Area C (Science)0-3
Area D — Social and Behavioral Sciences
Select one course from a social or behavioral science discipline3
Area E — Humanities/Fine Arts
Select one course from a humanities or fine arts discipline3
Area F — Global Studies 1
Select one course that satisfies Global Studies requirement0-3
Area G — U.S. Diversity Studies 2
Select one course that satisfies U.S. Diversity Studies requirement0-3
Other General Education Credits
Other General Education credits: Select additional credits from Areas B, C, D, E, F or G if needed to meet 18-credit-hour minimum0-3
Total Hours18
Major Requirements
MKT 131Principles of Marketing3
MKT 230Consumer Behavior3
MKT 248Marketing Management3
MKT 251Practicum Marketing3
MKT 270Integrated Marketing Communications3
MGT 118Effective Management Communications3
MGT 276Corporate Social Responsibility and Decision Making3
Select two of the following:6
Introduction to Advertising
Introduction to Public Relations
New Media and Technology in Marketing
Brand Marketing
Select three credit hours from courses in ART, CIS, or CAB that focus on design, graphics or publications; contact an academic advisor for a list of acceptable courses3
Select twelve credit hours from MKT or GBS courses12
Total Hours42