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Marketing Management A.A.S.

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  • Marketing Management A.A.S.

2025-2026 Edition

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60 Semester Credit Hours; Curriculum: 0265

This comprehensive degree encompasses principles of marketing, consumer behavior, professional selling, public relations, advertising, customer service, business marketing, internet marketing and brand marketing. The Marketing Management curriculum is designed to meet a variety of student needs, including preparation for entry level positions, upgrading skills needed in current jobs, making career changes or acquiring specialized knowledge for small business ownership. Students will complete a portfolio project in each class and are required to submit 3 portfolios before graduation for review. Students seeking to prepare for entry level positions will find the A.A.S. affords them the broadest range of preparation.

Note: Refer to IAI General Education Courses page for guidelines on General Education course selection.

Course List
Code Title Hours
General Education Requirements
Area A — Communications
EGL 101Composition I3
Select one of the following:3
EGL 102
Composition II
EGL 111
Introduction to Business and Technical Writing
EGL 212
Technical Writing Applications
SPE 103
Effective Speech (recommended)
Area B — Mathematics
Select one course from Area B (Mathematics) or Area C (Science)0-3
(MAT 111 recommended)
Area C — Science
Select one course from Area B (Mathematics) or Area C (Science)0-3
Area D — Social and Behavioral Sciences
Select one course from a social or behavioral science discipline3
Area E — Humanities/Fine Arts
Select one course from a humanities or fine arts discipline3
Area F — Global Studies 1
Select one course that satisfies Global Studies requirement0-3
Area G — U.S. Diversity Studies 2
Select one course that satisfies U.S. Diversity Studies requirement0-3
Other General Education Credits
Other General Education credits: Select additional credits from Areas B, C, D, E, F or G if needed to meet 18-credit-hour minimum0-3
Total Hours18
1

Students may take a Global Studies course that satisfies both Area F and another Area requirement.

2

Students may take a U.S. Diversity Studies course that satisfies both Area G and another Area requirement. 

Course List
Code Title Hours
Major Requirements
MKT 131Principles of Marketing3
MKT 230Consumer Behavior3
MKT 248Marketing Management3
MKT 251Practicum Marketing3
MKT 270Integrated Marketing Communications3
MGT 118Effective Management Communications3
MGT 276Corporate Social Responsibility and Decision Making3
Select two of the following:6
MKT 215
Introduction to Advertising
MKT 240
Introduction to Public Relations
MKT 266
Digital Marketing
MKT 271
Brand Marketing
Select three credit hours from courses in ART, CIS, or CAB that focus on design, graphics or publications; contact an academic advisor for a list of acceptable courses3
Select twelve credit hours from MKT or GBS courses12
Total Hours42

Program Learning Outcomes

  1. Create at least three portfolio projects that address the four P’s of marketing.
  2. Deliver marketing presentations using presentation software.
  3. Analyze and solve marketing problems by completing comprehensive case studies.
  4. Collaborate in teams to develop marketing plans and strategy.
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